admin, Author at Rudinec & Associates: Commercial Photography

High Resolution

January 29, 2018 admin

Resolution is defined as pixels per inch (ppi) or more commonly, dots per inch (dpi). You can state the resolution in one of two ways, the dots per inch and the number of inches (300 dpi at 10 in.) or the actual pixel dimensions (3000 pixels by 2400 pixels – the size of a 10 x 8 print at 300 dpi). As a rule of thumb, images when sized to their printed or displayed dimensions would be at 72 dpi for use on the web, 150 dpi for ink jet printers, and 300 dpi for commercial printing. Supplying images at a resolution slightly higher than what is required is a good thing, and images at a lower resolution will need to be “bumped up” degrading the quality, Photography should be done at the highest camera resolution and the original file saved and backed up. Never modify the original file. Make a copy to edit and size.

Image Credit: http://www.tatge.biz/working-with-images-hi-res-vs-lo-res/

How’s that Color?

January 22, 2018 admin

Am I the only person who has walked outside and discovered the black pants I put on were actually blue? To see a “true” color we need to view it under a “true” light source. To accurately match colors we need to view them under the same light source. Daylight is the accepted norm, to be more specific, a bulb with a color temperature of 5000k and CRI (color rendering index) of 90+. These bulbs are generally labeled as “Natural Light’. All cameras have a color bias and not all colors will photograph accurately. Although your camera’s Auto Color Balance isn’t exact, it will work fine for most pictures, but when you need exact color matches, you need to control the light – from the light you photograph with to the light with which you view the print.

New York Yacht Club

November 8, 2017 admin

I recently had the honor of attending the National Maritime Historical Society’s awards dinner in New York City on October 28th.

The event was held at the New York Yacht Club in the “Hull Room”. This is a two story room with an ornate fireplace and 2 bay windows that beautifully display numerous hull designs and models of America’s Cup yachts.

In addition to being surrounded by the history of the New York Yacht Club, having the opportunity to meet the awardees and hear of their accomplishments was both humbling and awe inspiring. These are truly accomplished individuals who are also very personable.

I would like to thank the National Maritime Historical Society for extending me this invitation.